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Mail not intended for publication should be
clearly noted as such

TAKES ONE TO KNOW ONE

I am known in this country as a political activist, someone who runs campaigns for candidates and political parties. I work for people I believe in and whom I like, and I am pretty busy at that. Along the way, I have learned a few things about how to conduct campaigns...

In every campaign I have helped to run, I have found it worthwhile to take a bit of time before the campaign, after the campaign to evaluate the effectiveness of our strategies and tactics. When we do that, we always learn something new, and we always learn that we could have done something better. Let me offer, then, a few suggestions about...strategies and tactics we can perhaps use...

The tendency a lot of us have, when facing off against a group as well-funded and as evil as Big Tobacco, is to be sucked into a war of statistics. To try and win the day with columns and graphs and charts and numbers...

If we come up with a scientist, they will buy a scientist. If we come up with a medical report, they will buy a doctor's soul, and produce false medical reports. If we come up with charts of tobacco mortality rates, they will come up with more charts, filled with lies...
Warren Kinsella, Speech to the Global Dialogue Conference, 3 November 2005

Top Liberal political advisers plotted damage control in the wake of a startling TV broadcast exposing an insider win scandal at the Ontario Lottery Corp, according to documents obtained by Sun Media.

Warren Kinsella, Jim Warren and others met four days after the Oct. 25, 2006, Fifth Estate program which revealed the story of Bob Edmonds, a 78-year-old lottery customer and cancer survivor who was ripped off of his $250,000 prize by a lottery ticket retailer, the documents show.

The broadcast also detailed an unusually high number of major lottery wins by ticket sellers and their employees. Edmonds had to wage a three-year battle against the lottery corporation and settled in 2005.

But Edmonds' battle revealed the agency's measures guarding against retailer fraud were "woefully inadequate," Ombudsman Andre Marin noted in a scathing report this week.

The meeting of Liberal strategists days after the Edmonds' story focused on hiring experts to counter the view of a CBC mathematician that a disproportionate number of insiders were claiming major prizes, due to the fact that this group spends almost three times as much as the ordinary consumer.

$5GS SURVEY

The lottery corporation spent $5,000 for a survey of retailer spending and $44,250 for the views of stats experts.

The PR brain trust wanted to convince people that insiders won more frequently only because they played more often.

"As soon as the 'insider win' scandal was exposed, the (OLG) took action but instead of investigating what went wrong...it reacted like a business facing a public relations nightmare, it hired experts to dispute the CBC's findings, even though as our investigators discovered, it knew full well that Mr Edmonds was far from alone," Marin said.

At the meeting were: Kinsella, a top Grit strategist; Warren, a lottery corporation executive formerly with Premier Dalton McGuinty's office, and reps of two large public relations firms.
—Sam Pazzano, "How The Grits Tried To Spin A Scandal: Emphasis Was On Attacking Story Rather Than Lottery Probe," Sun Media, 28 March 2007

One should not as a rule reveal one's secrets, since one does not know if and when one may need them again.
Joseph Goebbels


Kinsella: The personal becomes not 
just the political but the pathological

Kevin Michael Grace, 11.15 am, 2 April 2007

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